Coop Östra Tackles Food Waste with Upshop’s Digital Expiry Management & AI-Driven Discounts

Coop Östra is taking the next step in its sustainability work by implementing Upshop’s smart expiry date control and AI-based discounting solutions in all stores. The decision follows a successful pilot where the technology helped reduce food waste while increasing sales of short-dated products.

During the pilot, stores using Upshop’s solution reduced food waste by 20% compared to those without it. The decision to roll out Upshop’s solutions across all stores aligns with the EU’s new food waste reduction goals, which require member states to halve food waste at the retail level by 2030.

“The EU’s new food waste legislation puts pressure on the entire industry to act. With this implementation, we’re showing that it’s possible to take responsibility while also creating business value. We look forward to continuing to develop this work together with Coop Östra and their stores,” says Kristoffer Hagstedt, Managing Director of Upshop Europe.

The rollout will take place gradually during 2025, with a focus on training store staff and further developing the system’s algorithms.

For More Info

Andreas Stenman
Commercial Director, Coop Östra
072-725 803 322
andreas.stenman@coop.se

Coop Östra Press Service
076-116 80 99
kommunikation.coopostra@coop.se

Kristoffer Hagstedt
Managing Director, Upshop Europe
0735 30 99 83
kristoffer.hagstedt@upshop.com

About Coop Östra

Coop Östra is a member-owned grocery chain with over 1.35 million members, nearly 200 stores, and 5,300 employees across Stockholm, Uppsala, Södermanland, and Östergötland. Our vision is to become Sweden’s best grocery chain through the market’s best loyalty program and a world-class in-store experience. We are here to provide good food with care, every day. coopostra.se

About Upshop

Upshop is a leading global provider of digital solutions for grocery retail, focused on optimizing store operations and reducing food waste. By combining smart analytics, AI-based pricing algorithms, and digital workflows, Upshop helps retailers streamline their operations and maximize product value.

In 2023, Upshop acquired the Swedish tech company Whywaste, a pioneer in digital expiry date control and food waste management. This acquisition has strengthened Upshop’s sustainability offering and enabled a more data-driven approach to waste reduction in grocery. Today, Upshop’s solutions are used by leading food retailers around the world.
For more information, visit upshop.com

Media Contact

Mike Weber
Chief Growth Officer, Upshop
mike.weber@upshop.com
917.287.4083

Original Press Release (in Swedish): Coop Östra tar krafttag mot matsvinn med Upshops digitala datumkontroll och AI-baserade rabatter – Coop Östra