SpartanNash Background
SpartanNash was founded when Grand Rapids, MI-based Spartan Stores merged with Minneapolis, MN-based Nash Finch Company in 2013. Today, they are a global retailer, distributor and wholesaler spanning all 50 states and operating 147 nationwide supermarkets primarily under banner names Family Fare, Martin’s Super Markets and D&W Fresh Market.
We needed to find a partner that would be able to provide expertise in the fulfillment part of the program…[we view] the experience a customer has as equal to—if not more important than—the actual digital experience they have before they submit the order. That really represents who we are, and allows us to have those personal connections with the customers which we find super important. We needed to find the right partner…to really power that personalized part of the shopping experience.
Matt Van Gilder Director of eCommerce & Digital Experience, SpartanNash
